From a competitive standpoint, the markets we serve are fragmented, with a few larger players dominating market share on a regional and nationwide basis and many smaller firms competing locally. In the Franchise segment, our competition includes Arrow Advertising, Big Frog Custom T-Shirts, EmbroidMe, Fast Signs International, PIP Printing & Marketing Services, Proforma, Sign-A-Rama and Sir Speedy Printing & Marketing. None of these other franchises offers all of the business segments that Instant Imprints offers.
The greater number of business segments we operate in, custom t-shirts, branded apparel, signs & banners, promotional products and print services, represents increased operating leverage for our franchisees. In addition to offering more products & services, we differentiate our business in the level of aptitude and professionalism our stores provide to their customers.
Our business caters to customers that have higher expectations in terms of the products and services and where price is not the key differentiator. This market positioning enables our franchisees to achieve and maintain higher quality of revenue and accelerate their path to profitability.