The Company generates revenue through the following:

• Master License Sales with potential of 50 countries;
• Area Franchise Sales with potential of 117 in North America and UK alone;
• Initial Franchise Fee. Assuming 25 stores per area, potential of 2,925 potential Store Franchises;
• Ongoing Royalties;
• Ongoing Marketing Fee;
• Ongoing Royalties under Master License partnership;
• Training Fees;
• Consulting Agreements on Store Franchise Transfer;
• Transfer Fees; and • Franchise Renewal Fee.